🧵 About Page Structure (Built to Convert)

1. Hook (First 2–3 lines — make them feel something)

Goal: Instantly communicate what makes this brand special.

  • Keep it short, human, and meaningful
  • Combine handmade + purpose + community

Example direction:

Handmade with purpose.
Crafted in a small South African town.
Every stitch gives back.

👉 This sets the tone immediately — not just “we sew stuff.”

2. The Story (Human connection)

Goal: Make it personal — people buy from people.

Include:

  • Who your mom is (creator, passion, background)
  • Why she started
  • Napier community angle (this is gold — use it)

Key angle:

  • Not factory-made → real person, real hands

3. What Makes the Products Different (Value section)

Goal: Answer “Why should I buy from you instead of Takealot or Shein?”

Break into clean bullet points (you like this style anyway):

  • Handmade: Every item is individually crafted, not mass-produced
  • Recycled Materials: Giving fabrics a second life, reducing waste
  • Small-Batch Production: Quality over quantity
  • Locally Made: Supporting a small South African community

👉 This is where logic backs up the emotion.

4. The Impact (Your strongest selling weapon 💥)

Goal: Turn purchases into something meaningful

This is BIG:

  • 10% donation to dog charity = emotional trigger

Structure it like this:

  • What charity / type (even if general)
  • Why dogs matter to her
  • What the customer becomes part of
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